Marketing & Advertising - Oakland, California, United States
Marketing strategy, messaging, positioning consulting, integrated campaign and presentation development, sales and channel enablement for cleantech companies, such as:Space Time Insight - Data Analytics and VisualizationCataloged, restructured, and repositioned core product portfolio and functionality to simplify selling and messaging for STI's big data / data visualization platform. Generated content to help launch Smart Meter Intelligence, their first vertically targeted product for utilities. Generated comprehensive ROI model on the value of "situational intelligence" (i.e. real-time, historic, geographic and systems data correlation and visualization) for utilities before, during and after catastrophic storms. Woolly Pockets - Eco ManufacturingCreated company tagline and wrote inspirational children's book for Woolly Pockets Garden Company, producers of soft plant containers from recycled materials.