Handicraft Mela
Retail - , ,
Handicraft Mela Employees
Handicraft Mela Senior Management
Handicraft Mela Details
India's handicrafts industry is largely fragmented and unorganised. As a result, the poor artisans are not able to get proper value for their products. Mostly they end up selling their products at throwaway prices, even through their demands remain robust in metro cities and foreign markets. Handicraftmela.com endeavours to connect the artisans to the buyers. Several arts and crafts are dying due to the lack of exposure and adequate economic remuneration to the artisans. Handicraftmela.com also provides a platform to the artisans to showcase their arts and crafts. Here is how we work We provide end-to-end platform. The demands for Indian handicrafts remain strong. Consumers pay premium prices for good quality handicrafts. However, most of the money goes to the middlemen. In fact, the middlemen work at different layers. Handifraftmela.com seeks to dismantle all those layers. We have created an ecosystem where artisans sell directly to the customers. So it is a win-win situation for consumers as well as producers. Artisans get better price, at the same time consumers get the product cheaper as there is no middlemen. This is not just a buyer-seller platform. Handicraftmela.com goes much beyond. We work at the ground and try to address the challenges they face in their day-to-day business and life. Poor artisans are not able to keep pace. Their arts are wonderful, but they need to change to keep pace with the changing times. For example, we help in better packaging the products. This helps in getting better price and reaching out to the modern aspirational consumers. The government has several schemes and initiatives targeted to help artisans. Majority of the artisans are not able to take adequate advantage of such schemes. We educate them about such schemes and help them in availing their rights. Handicraftmela.com also supports and promote small entrepreneurs. We provide technical as well as financial support in setting and expanding businesses.
