Marketing & Advertising - Walnut Creek, California, United States
Every interaction with your audience is a moment of truth. Every blog post, social media post, email, white paper, video, web visit.You are constantly being evaluated and reevaluated by the market.Your prospects and customers want to know: Are you trustworthy? Are you credible? Do you have what it takes?Does your content reflect this reality? Does it reflect your "why?" Does it highlight your expertise and thought leadership in ways that resonate with the market? Does it provide useful information that helps your customers and prospects do their jobs? Is it vital?Handmark Creative believes in content. But not just any content. And certainly not all content. We believe in content that is equally vital to your audience and your brand. Content that threads the needle between your goals and your market's needs. With 20+ years of award-winning experience in content strategy and execution, including journalism, corporate communications, PR, marketing and brand, we specialize in B2B content that builds brands, drives leads and engagement, and helps sales teams close deals.We provide content strategies and deliverables across verticals, including SaaS, IT, telecoms, financial services, pharma and aerospace.Our services include strategy and ideation, messaging, thought leadership, blogs and social media, buyer journey content, sales enablement and content metrics. Our customized copy, design, video and graphics are tailored to your unique needs.We believe in the power of content -- unique, authoritative content with a point of view. It's not easy. And it's not for everyone. But neither is winning that moment of truth.
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