Apparel Retail - New York, NY, US
Harbinger is a creative consultancy specializing in fashion, lifestyle, and beauty advertising. Founded by Spencer Morgan Taylor in 2015, Harbinger combines years of experience across image direction, brand strategy, executive production and business development to provide cost-effective and target-driven solutions for streamlined and effective content. We work with brands to enhance all elements of visual output including advertising campaigns, digital content, and e-commerce platforms. SERVICES:IMAGE DIRECTIONEstablishing creative concepts, direction, and artist proposals for photo & video shoots.CONTENT PLANNINGReviewing seasonal, annual, or per-project budgets to guide effective and high yield content output for digital content, advertising and/or marketing assets.STRATEGIC PARTNERSHIPSConnecting brands with lucrative partnerships to enable special projects or co-branded opportunities. Harbinger also connects brands with its wide network of creative professionals inclusive of graphic designers, motion editors, web designers, retouchers, architectural renderers, and more.BUSINESS DEVELOPMENTReviewing business development goals with brands to develop growth strategies via investment, content development, and direct to consumer engagement.SPONSORSHIP OUTREACHConnecting brands with sponsorship partners to facilitate special photo and video commissions, live events or co-branded opportunities.EXECUTIVE PRODUCTIONExecutive level production for photo/video shoots & events inclusive of budget development, art buying, talent casting, contract negotiation, and assets delivery. CLIENTS:AdidasAnheuser-BuschBobbi BrownCourrègesDiorEndeavorEquinoxEssentiel AntwerpEstée LauderFiorucciFlesh BeautyGapGlossier GucciJohnson & JohnsonLinda FarrowMACMax Mara GroupMoMA PS1NARSNikePat McGrath LabsProctor & GambleRevlonSamsungSelfridgesSony RecordsStandard HotelsTelfarTiffany & Co.UniqloValentinoVinceVogue ItaliaVogue ParisZara
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