Marketing & Advertising - , , United States
When I was 12 years old I would make up to $60/day selling lemonade in front of my parent's house. What made this lemonade different from every other stand on the block? The customer experience. Everything was carefully designed to surprise and delight my neighborhood consumers with features like crushed ice, a slice of lemon, and a fresh peppermint leaf from the garden. I've been hooked on creating unique value ever since.Today, I support business leaders by validating and architecting their digital ideas. When organizations look to build software and web apps, I help them define the product-to-market fit, functionality, business model, go-to-market approach and the governance structures that support it. By carefully listening to the market and focusing on human-centered design, I lead digital and business teams toward a better customer experience. I'm an avid learner, I love to travel and I'm a regular virtual guest lecturer at my alma mater. SKILLS:- Digital Product Leadership- Product / UX Design- CX Design- Product-to-Market Fit- Digital Strategy- Information Architecture- Go-To-Market Strategy- Presenting / Teaching- Content StrategyMETHODOLOGIES-- Lean Startup-- Jobs-To-Be-Done-- Blue Ocean Strategy-- Design Thinking-- AgileINDUSTRIES: - 3D Printing - Software- Construction- Supply Chain Management- High Tech- Advertising- Manufacturing- Menswear- HealthcarePROJECTS: - Stratasys 3D Printing- Honeywell- General Mills- Skyline Exhibits- CertainTeed- Red Wing Shoes- Everteam- Ryan Companies- Boveda- Navegate LogisticsSOFTWARE: -- UX Design and Prototyping: OmniGraffle, Sketch, Adobe XD-- Adobe Creative Suite: Photoshop, Illustrator, InDesign, and Bridge-- CRM and Analytics: Salesforce, Pardot, Google Analytics, Bronto, Mailchimp, Exact Target-- CMS: Wordpress, Drupal, Joomla and Magento-- Programing: HTML / CSS (basic), Javascript (basic)