Apparel & Fashion - New York, New York, United States
La China Loca designs and produces head wear for men and women- classically grounded, with a glamorous, modern, urban propulsion. Its objective is to assist in the rekindling of the desire of the masses to reawaken his or her homage to their inner gentleman, dame, dandy, vixen, romanticized badboy/badgirl, pharoah or timeless queen; with the wear of a hat.La China Loca is the mid-seventies love child of Brooklyn natives. Nurtured by the warm glow of television, she found herself immersed in film noir, classic western, kung fu and old mobster cinema. These early experiences became aesthetic inspirations. La China bought her first felt hat when she was a student studying fashion in NYC. It was an electric blue bowler that excited her senses and sparked her fascination. After over a decade, she has returned to feverishly bringing her visions into elegant reality.Hatting by La China Loca was spawn in 2007 by Anastasia Andino. The work has been featured on NBC's 30 Rock as well as on the heads of musicians Grace Jones, Lady Miss Kier and Madonna. All work is produced locally in her Brooklyn studio in her native town, New York City.With faith in the universe, applying the practice of letting go, being present and insistance on the freedom to create, La China Loca can be found on her bicycle, in her yoga practice, and passionately diving deeper into the art of stylish millinery and hatting.
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