Haus of Bold
Marketing & Advertising - Boston, Massachusetts, United States
Haus of Bold Employees
Haus of Bold Details
You have a unique point of view, brilliant subject matter experts, and awesome-sauce tech. It should be easy to publish quality content for your B2B SaaS, but …✔️ Your last "B2B freelance writer" had the business acumen of a frying pan.✔️ You tried a few other freelancers but ended up rewriting everything yourself.✔️ Your old agency talked a big game, but apparently, "B2B content doesn't have to be boring" was a figure of speech.✔️ You don't have time to fill out long-form content briefs. (You need a content partner that makes your life easier, not harder.) ✔️ Your team tries to help … but without a strategic content plan, they do random acts of marketing.✔️ And don't even get you started on that content specialist with the blank stare!If any of this sounds familiar, you need Haus of Bold™.💎 Haus of Bold is a Boston-based content strategy and messaging studio by Erin Balsa. (Oh hey, that's me!)I help growth-stage, sales-led B2B SaaS companies that sell complex enterprise solutions with:▶ People (build a high-performing content team)▶ Process (collaborate easier with less inefficiency)▶ Strategy (allocate resources to content that supports your business goals)▶ Execution (publish quality content consistently to drive pipeline generation)Every sales-led B2B SaaS that sells a complex enterprise solution needs four types of content:💬 Thought leadership content (that maps to the product)💬 Product content (that brings in elements of thought leadership)💬 Sales enablement content (that makes selling easier)💬 Content that surprises and delights (like Pop Rocks ice cream in a sea of vanilla)Using this content framework, I helped The Predictive Index increase organic demo requests by 102% in one year. Learn why top B2B SaaS companies like Intellum, People.ai, Showpad, and monday.com trust Haus of Bold to create content that makes 'em take action. https://hausofbold.com/
