Healthcare Facility/Healthcare Services - Des Moines, IA, US
Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization based in Des Moines, Iowa dedicated to healthy birth outcomes. We created the successful Count the Kicks public health campaign which has helped reduce Iowa's stillbirth rate by 26 percent while the rest of the country has remained stagnant. Count the Kicks, based on scientific research, demonstrates that pregnant women have the power to save their babies by getting to know their movement patterns and feeling empowered to tell their doctor if they notice a change. Our goal is to reduce the rest of the country's stillbirth rate by 26 percent, saving 6,000 babies every single year.Five Iowa moms who all lost daughters to stillbirth or infant death in the early 2000s turned their grief into fuel by creating the Count the Kicks awareness campaign in 2008. Kerry Biondi-Morlan, Jan Caruthers, Janet Petersen, Kate Safris and Tiffan Yamen are pioneers in stillbirth prevention, taking important fetal movement research from Norway and turning it into a successful mom-centered campaign.Moms everywhere can download the FREE Count the Kicks app which is available in the Google Play and iTunes online stores. The app, which is available in English and Spanish, allows expectant moms to monitor their baby's movement, record the history, set a daily reminder, count for single babies and twins. The app will be available in 10 languages by the end of 2018.
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