Advertising/Marketing/PR - Buffalo, NY, US
What is a Brand?A brand is bigger than a logo and a tagline. It's bigger than the latest ad campaign. It's bigger than products and services, or the latest public relations success or stumble.A brand is an emotional response we experience when we seek it out and when it reaches out to us.Heavy Element's purpose is to collaboratively forge lasting, constructive co-experiences between brands and their audiences.