Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος
Marketing & Advertising - Athens, , Greece
Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος Employees
Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος Details
𝗛𝗔𝗔 is the only trade body representing the interests of advertisers in Greece. It promotes a well-functioning, transparent, inclusive and responsible environment, for the benefit of brands, consumers and all other advertising & marketing industry stakeholders. Founded in 1978, it is today the leading voice for over 95 brands across FMCG, Retail, Telecommunications, Energy, Banking, Insurance, Health, Gaming, Food & Beverage etc that represent by far the biggest part of the total advertising spend in Greece. As of its first day of operation it has been a member of the 𝗪𝗼𝗿𝗹𝗱 𝗙𝗲𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 (𝗪𝗙𝗔) and since 2021, a member of the 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗠𝗲𝗱𝗶𝗮 (𝗚𝗔𝗥𝗠).HAA is a founding member of the Greek advertising self-regulatory body, in order to safeguard that advertising and marketing communications are implemented responsibly and that the industry is trusted by advertisers, legislators and the public.Our association brings together client-side marketers: CMOs, Media & Insight Directors, Corporate Communications Directors, CSR & Sustainability Directors etc. In order to promote better marketing, protect the rights of advertisers to commercial free speech and help them improve brands' performance, HAA:🔺 Speaks with one voice, on behalf of its members' interests with the government, policy makers and other industry stakeholders🔺 Μonitors legislative developments and policy issues, and negotiates at national and European level🔺 Works closely with its members to understand, manage and respond to their advertising business issues🔺 Shares Marketing & Communications news, trends, surveys and insights 🔺 Provides guidance in relation with tools, metrics and best practices 🔺 Offers guides, blueprints, webinars and tailor-made training sessionsOur team is committed to help you with any marcom issue you may have.HAA's Social Media Guidelines: http://bit.ly/HAASMG
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