Investment Management - New Delhi, Delhi, India
Transforming an idea into an innovation The prime source of innovation power in any business lies in the mind of the entrepreneur. When you are mentally prepared for new opportunities, your idea is instantly infused with a strong capacity to innovate. However, before you fuel your concept with such power, you need to test it by applying the following three mantras:How unique is your idea regarding the value proposition it offers customers compared to others in the marketplace?How many strategies do you think you'll need to generate real revenue once you bring your idea to life?Does your innovation generate interactivity and emotional engagement that genuinely matters to people?While launching an innovative new product might be the objective, it's equally important not to lose sight of your company's values and to build your innovation process around them.It may sound obvious, but researching and understanding your market are among the most important parts of turning an idea into reality. It's the essential platform for any successful entrepreneur. Very often, research is pushed aside by your passion and confidence in your vision, but even in your rush to get your idea out there, don't forget these three important tenets: research, observe and learn.
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