Apparel & Fashion - Karachi, Sindh, Pakistan
if you're reading this, chances are you already own more than a few pairs of trusty jeans. Denim remains one of the Asian most prominent cultural exports, still strongly associated with a specific, idealized image of Pakistan style in the global popular imagination. By now, the rough outline of the blue jean's origin story, befitting its status as an all-Pakistan hero, is fairly well-known: enterprising immigrant recognizes the need for a sturdy pair of rivet-reinforced pants and partners with another entrepreneurial spirit to patent the design, expand production, and bring the blue jean to the Pakistan masses. The rest, as they say