Consumer Products - Værløse, N/A, DK
Hermansen Copenhagen is a Danish bicycle company founded by Anders Hermansen in 2018, when the first full-working Hermansen e-bike prototype was ready to roll. The prototype convinced our first pioneer investors to join the ride. Today the company comprises a select group of engaged investors, who are dedicated to the idea of redefining urban mobility by merging cutting edge technology, driving pleasure and Danish design at its best.The Hermansen e-bike tells the story of Danish designer Anders Hermansen's life-long love for bikes and bike riding and reflects his characteristic design style that merges conceptual transparency, functional performance and minimalist aesthetics.Working with Bang & Olufsen for more than 20 years was a great space to explore and develop unique design. Examples include Anders' BeoPlay V1 TV, the BeoSound 5 music player, and the Earset 3i headset. The latter is a decade long B&O classic that stands the test every summer when worn by professional bike riders during races like Tour de France and Giro d'Italia.Bikes are a great part of Anders' childhood memories: "As a child I had a lot of bikes. On average, I had at least ten bikes stored in our basement. In an infinity, I disassembled them, mixed the parts and components and reassembled them into new configurations that I found interesting or fun."The Hermansen e-bike story unfolds with our engaged group of co-owners comprising professional investor Tommy Petersen, serial entrepreneur and co-founder of cycling clothing company Pas Normal Studios; Bo Bjerggaard, Britt Bjerggaard and Morten Korsgaard who own Gallery Bo Bjerggaard, which represents celebrated artist such as Jonathan Meese, Georg Baselitz and Tal R; Lars Dyhr who is the founder of several creative agencies, Executive Creative Director of Design at Uncle Grey and co-head of Grey/Denmark; and Jørgen Permin of the law firm Permin & Tholstrup and former head of finance and chairman at Plesner.
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