HeyStephenHey
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HeyStephenHey's Stephen Hey is a marketing and business development consultant working with games developers, publishers, educators and other organisations in the video games ecosystem. Services include:MARKETING & BRAND MANAGEMENTDevising marketing and brand strategyCreating realistic and comprehensive marketing plansBranding – name generation and testing, development of brand guidelines and materialsMetadata – briefing, testing and optimising metatdata to create effective marketing materialsMarket Research – from desk based research to commissioning bespoke reportsPitching - preparing and presenting powerful pitches to platform holders, publishers and other partiesBriefing and working with creatives, media agencies or other vendors to get the best possible resultsSocial media, influencer and community briefingCover for marketing managers or directorsPRODUCT STRATEGYCreating product marketing ‘vision' setting out market requirements and direction for games in developmentCreating ‘best practice' for B2C or B2B marketing strategiesConsumer profiling – describing a tangible target market for your productDetermining marketing, PR and social angles during the development processDevising narrative structure for titles to drive marketing, pre and post launchIn-game messaging and merchandising – best practice for maximum effectivenessCulturalisation of content and presentation assets for western audiencesBUSINESS DEVELOPMENTSourcing game content from developers around the worldMediating and negotiating contracts Representing publishers at events through talks, panels and one-to-one meetingsCORPORATE & COMMERCIALCorporate Identity – strategy and executionRelationship management, partnership building, and pitch creationContent discovery and curationCreation, structuring and mentoring of marketing teamsGrant applications - writing marketing elementsWORKSHOPS, MENTORING & EDUCATIONA range of workshop and lectures
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