Hi It's Us
Marketing & Advertising - San Francisco, California, United States
Hi It's Us Employees
Hi It's Us Details
I'm a Fractional Chief Brand Officer and Advisor and I work with companies to:- Serve as interim CMO and CBO.- Coach marketing leaders on how to build and organize global marketing and brand teams to deliver brand strategies at scale.- Develop brand strategies, target audience profiles, brand architecture, names, messages, positioning, and stories that move the needle for brands and align teams towards a common purpose.- Identify human insights, brand narratives, and brand platforms that make it easy and inspiring for people internally and externally to understand a company's brand exists. - Generate creative concepts in fun and inclusive environments to demonstrate the short and long-term potential for brands.- Develop and deliver brand campaigns, content, and experiences with internal teams, or agencies, or to help companies find the right agencies to do so.- Deliver brand playbooks to provide needed guidance for brands.- Create, evolve, or evaluate brand design identities and systems.- Build in-house creative studios and brand innovation labs and work with teams to bring ideas to life.- Define brand measurement frameworks, scorecards and priorities.- Lead team workshops to align on brand strategies, creative, and priorities at local and global level.Please reach out to me at sayhi@hiitsus.com to learn more.Warmly,KarlKarl Isaac| karl@hiitsus.com#brandstraetgy #marketing #brands #content #digital #creative #design #brandmarketing #cmo
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