HIGHBEAM
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HIGHBEAM is a brand & product development agency that tackles tough marketing problems.We work with big blue chips, lean start-ups and every size of company in between.The agency's founder, Ben Southgate, has been helping major brands to grow for 20 years. His experience covers a range of sectors including FMCG, finance, retail, utilities, telco, media & tech.Our view:CLARITY OF PURPOSE. The world has become complicated - modern brands need to simplify, focus and be far clearer and more direct about their purpose.COLLABORATION: Brand & product development is the responsibility of the entire organisation. New ideas can be found everywhere – from the factory floor to the finance dept – get those views early and keep the lines of internal communication open.CONNECTION: Brands need to find and connect with behavioural truths and unmet consumer needs. There has to be a constant stream of these valuable insights permeating your organisation to unlock growth. 2015 projects:- Brand proposition development, naming, design and packaging project for B&Q.- New product proposition development and naming for Danone.- Proposition development and innovation work for Cancer Research UK. - Brand proposition development for NBC Universal.- Digital product development project for Cannes Lions Festival. - Brand strategy, design and content development work for award-winning kids food brand Claudi & Fin."The strategists and designers at HIGHBEAM were a breath of fresh air. They worked quickly and collaboratively to help us create a new brand for use across Europe. They were undaunted by hurdles along the way and developed something we're all proud of." Mike Foulds, Group Commercial Director, Kingfisher Plc (B&Q/Castorama)Whether you are running a start-up with a great new product/service, or an established brand fighting for market share, HIGHBEAM can help.+44 (0)7710 247748ben@highbeamuk.comtwitter.com/HIGHBEAMUK
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