Marketing & Advertising - El Segundo, California, United States
We are marketing strategists pioneering the complex arena of Mobile, Digital & Shopper Marketing. Mobile technology has changed our world. Never before has a media vehicle been tied so closely to an individual's lifestyle 24/7. To succeed, your mobile campaign must be PERSONAL, RELEVANT & ENGAGING. At HighBeam we provide full service marketing, from soup to nuts. We not only strategize but also guide implementation. Since Mobile, Digital & Shopper Marketing can't stand on their own, we must infuse them (& social media, too) into traditional marketing efforts. We are forward thinkers who have great respect for the past. After all, while employed by Coca-Cola we learned to navigate and thrive in a competitive environment while discovering that many agencies fail to fully grasp the corporate labyrinth, mindset & culture. Yet we are also entrepreneurs – nimble & flexible. We embrace uncertainty as we move at the speed of technological breakthrough. In a rapidly changing world, we are always a step ahead. For example, savvy consumers want more than slogans, they want to connect. So we've developed a CONSUMER - BRAND ENGAGEMENT technique called S-t-r-a-TELL-e-r-y. This blend of STRA-tegy, story-TELL-ing and message deliv-ERY invites buyers into your loop (Consumer Decision Journey) and keeps them there. And of course...we specialize in both established & new beverage ventures given our history with Coca-Cola, many new beverage ventures & our passion for beverages!
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