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Hljóðaklettar is a boutique record label founded and curated by Runar Magnusson (IS/DK) and Sabrina Joy Winogrond (USA) for the purposes of releasing rare, limited, and collectible music. Each release will have a run of no more than 300 units and will be meticulously hand packaged, numbered, and distributed. Hljóðaklettar will focus on electro acoustic, generative, drone, and disco.Hljóðaklettar is a part of a national park in north eastern Iceland.Hljóðaklettar is an Icelandic word meaning ´Wall Of Sound´, ‘The Echo Rocks' or ‘Whispering Cliffs'. The word refers to a group of crater plugs depicting basaltic columns in different positions creating various rock patterns. The loose material of those craters was washed away by flood waves originating from the big icecap Vatnajökull, the largest glacier in Southern Iceland.These cliffs cause the sound of a river close by to echo in the area, the sound seemingly coming from the rocks.