HMSD Customer Experience Research & Strategy
Design - Toronto, Ontario, Canada
HMSD Customer Experience Research & Strategy Employees
HMSD Customer Experience Research & Strategy Details
HMSD is a human-centered design research and strategy consultancy. Design research leverages deep qualitative research methods to unearth insight that guides the design and development of transformative product and service experiences. Principal Heidi McCulloch is a highly collaborative and explicitly user-centred design thinker and systems thinker. HMSD's core competencies are in the use of hybrid research methods, translating complex information into meaningful insight for transformational strategic direction, and facilitating organizational mindsets to make new paths possible. Preferred Transformation-Driving Methods:- Deep qualitative research- Multi-modal hybrid research design- Foresight- Needs-based persona segmentation- Journey mapping- Co-creation
HMSD Customer Experience Research & Strategy Technologies
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