Management Consulting - Amstelveen, Noord-Holland, Netherlands
Hooplot Associates helps companies in the financial industry to measure and enhance their marketing performance. Our expertise stems specifically from the fields of asset and wealth management, private banking, insurance and pensions.To enhance the marketing performance of our clients we provide insights, data and information that serve as a platform for fact based strategic decision-making, marketing budget planning and performance improvement. The challenges that our clients face often are very industry specific. Our strong industry experience, proprietary data and bespoke research assignments enable board members, sales and marketing directors of asset management firms to understand their effectiveness and efficiency in relation to their peers.Especially for the asset and wealth management industry Hooplot Associates has created a Benchmarking Tool that offers asset managers insights and opportunities to evaluate their marketing efforts and performance against their peers. The online benchmarking tool has been developed in close cooperation with Asset Management companies. The subjects covered in the benchmark range from budgets and resources to the effectiveness of product campaigns, thought campaigns and online activities. In addition, Hooplot Associates offers a variety of services aimed at improving and optimizing marketing effectiveness at financial institutions. These services include for example independent audits of marketing departments, Marketing Maturity Scans, strategy round tables and performance enhancement projects.