Marketing & Advertising - , England, United Kingdom
HotStreet uses highly localized twitter and instagram feeds to engage customers and drive traffic to your online and retail stores, events and pop-ups.We want to change the communication of the brands to consumers, social media has the opportunity to deliver more personalized content to users but without Hotstreet, each Brand could have true impact in local audiences, increasing the engagement, loyalty and value. Users are mobile, social and local SoLoMo, but why the brands are not engaging? we are going to break the barrier and close the consumers with their brands. Our principal advantage is our current market, we have one year ahead developing the business in Latin America, now we are in London and with our own algorithm which is our strongest value we have not only tech barriers to protect us but also we are ahead in the market. While there are many social media tools (listening, planning, measuring, searching) all of them are about digital performance and not local, this is important, we are not about your digital performance, we are about local, in a very specific area, understand and reach local consumers, and discover their interests.
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