- Eindhoven, North Brabant, Netherlands
House of GINA is a creative house that binds makers from different creative industries to produce meaningful, exciting and unforgettable experiences within events. In a combination of performance, music, dance and theater, this collective configures events where guests are invited to explore new concepts through the interaction with intriguing and beautiful living stories. The developing aesthetic comes from a desire to bring storytelling and theater in the integration and interplay between interior architecture, furniture/interior products and fashion. Interiors are treated as organic, growing ecosystems in which the rug might creep out of the wall, a lamp might transform into a coffee table and a room divider might become a dress. In it, people are seduced to interact and integrate themselves and find new meaning: the birth of a new aesthetic for entertainment, the birth of a new lifestyle.