HUEGROUP
Information Technology & Services - New York, New York, United States
HUEGROUP Details
We do not live in a black and white world. Color is everywhere. It is a universal, non-verbal language that has tremendous influence over consumer buying decisions, brand perception, and user experience. In fact, more than 68% of consumers purchase a product based on color. Therefore, good color decisions drive sales, while poor color decisions build excess inventory. Huegroup is building a color intelligence database that uses data science and machine learning to help businesses confidently answer the question “what color should it be?”Founded by experienced color data strategists, Huegroup calls New York home.
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