Hyde
Internet - Berlin, Berlin, Germany
Hyde Employees
Hyde Details
The foundation of our digital society is personal data. From e-commerce, over social media, to online games, personal data allows services like Amazon, Facebook or Apple to create the experiences we all love so much.At the same time, giving this data away to get the services for free is a bad deal: The providers generate earnings way higher than their costs to produce the service. This is because they can make a lot of money out of all the collected data. Essentially, they collect the value the data creates, and do not give it back to the users.Governments have been aware of this problem for a long time, and tried to protect their citizens with data protection laws. While there have been some positive results, especially in sanctioning negligent behaviour in data handling, the core issue mentioned above could not be mitigated.This leads to a situation where all the economical power and the data itself is concentrated in very few hands. From a user perspective, it becomes really difficult to gather your own data, and even more difficult to gain a fair share of the value it can create. Users effectively lose data autonomy and ownership.In this context, we built Hyde.**Hyde is an app to turn your data into money, while making privacy your priority.** First, users connect their existing accounts. Businesses can then run analyses on the data, e.g. for market research or training Artificial Intelligence. In order to solve the data ownership issue, Morty ensures the entire process is encrypted end-to-end. Specifically, businesses are never exposed to the original data of single users, and get only aggregated results.Businesses need to buy tokens to conduct analyses, and Hyde yields 100% back to the users. In that way, Hyde aims to re-establish data autonomy and data sovereignty for users.
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