I-Behavior
Marketing and Advertising - Louisville, CO, US
I-Behavior Details
Based in Louisville, Colorado, I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior. The I-Behavior cooperative database includes: More than 2,400 data-contributing merchants 190 million individuals Over 30 million business contacts Over 10 billion SKU-level transactions, representing more than $380 billion in online and offline purchases After its acquisition in November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we will still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.
