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Welcome to i2o, a business advisory group, adding sustainable growth and profitability for our clients. i2o's singular focus is to guide clients through today's rapidly evolving business environment. rather than just using insight* to shed light on the obvious, we combine it with foresight** to create compelling strategies. our innovative and proven thoughts on the relationships between the client and the customer provide clear and actionable steps to maximize results and boost relevance…. Our approach is based on market dynamics, not theories or academic formulas. By being proven business practitioners, we have developed a series of "building blocks" which we utilize to tailor individual strategies to achieve desired results. i2o equates growth and profitability to the ancient chinese philosophy of "yin and yang" which describes how opposite or contrary forces are actually complementary, interconnected, and interdependent in the natural world, and how they give rise to each other as they interrelate to one another. When it comes to growth or profitability, i2o never endorses making short term decisions for long term issues, it only "kicks the can down the road". but, carefully timed and managed decisions can accelerate one or the other, while creating opportunities for the other one.
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