i4 Research
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i4 Research Details
i4research is a shopper behaviour research agency based in Dubai and covering the Qatar and KSA markets. We conduct cost-effective in-store filming and eyetracking studies to generate actionable insights for consumer product manufacturers, retailers, F&B outlets etc. What information can we provide?In-aisle Shopper / Purchaser conversion ratio;Category / Product Browsing duration;Product Interaction Heatmaps;Timeline, Order, and Type of shopper interaction;What does the shopper read during the decision-making process (POS, Price, Label);Shopper / Customer / Employee interactionShopper Group Mix & Lead shopper analysis;Queue Analysis;In-store footfall & demographic counts;Video Clips of specific shopper behaviours;POS interactionEmployee Process Compliance.Our 7 years of relevant expertise in processing eye-tracking footage and in-store shopper behaviour video studies together with the combination of our ISO Quality Management certified team of project managers and video analysts guarantee an unrivalled level of service but at a price-point that now makes these studies cost-feasible.
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