The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Website: https://iab.com

Employees: 696

HQ: (212) 380-4700

Location: New York, New York, US

Revenue: 50 - 100 Million

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The Interactive Advertising Bureau (IAB) is a leading industry organization that empowers the media and marketing industries to thrive in the digital economy. With over 650 member companies, the IAB represents 86% of online advertising in the United States. The organization is committed to developing technical standards and best practices, fielding critical research, and educating brands, agencies, and the wider business community on the importance of digital marketing. The IAB is headquartered in New York City, with a West Coast office in San Francisco, and has a strong presence in 42 countries around the world. The organization's mission is to promote the value of interactive advertising and advocate for its members' interests in Washington, D.C. Through its public policy office, the IAB works to ensure that legislators and policymakers understand the importance of the digital advertising industry. The IAB's membership includes a diverse range of companies, from small startups to large corporations, all of which are united in their commitment to driving the growth of the digital advertising industry. The organization provides a platform for its members to share knowledge, expertise, and best practices, and offers professional development opportunities to help elevate the skills and diversity of the workforce. The IAB's work in the industry has not gone unnoticed. The organization has been recognized for its efforts in making measurement make sense, protecting privacy, and building brands online. The IAB's Mobile Marketing Center of Excellence is a leading resource for marketers looking to tap into the mobile market, and its Supply Chain Simplification initiative aims to streamline the digital advertising supply chain. Overall, the IAB is a powerful force in the digital advertising industry, and its work has a direct impact on the success of businesses and the growth of the economy. As the industry continues to evolve, the IAB will remain a vital resource for companies looking to thrive in the digital landscape.

The Interactive Advertising Bureau (IAB) helps media and marketing companies thrive in the digital world. It's made up of over 650 companies that sell, deliver, and improve digital ads and marketing campaigns. Together, they make up 86% of online advertising in the US. The IAB works with its members to create standards and best practices for digital advertising. It also does research and teaches brands, agencies, and others about the importance of digital marketing. The organization helps its members grow and learn, and advocates for the industry in Washington, D.C. There are 42 IABs around the world and one in Europe. It was founded in 1996 and has offices in New York City and San Francisco.