In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter, announced in October 2018, details the organisation's focus on helping marketers and agencies involved in digital advertising by:- Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.- Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.Beyond the IAB's continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.

Website: iabaustralia.com.au

Employees: 10 - 19

HQ:

Location: Darlinghurst, New South, AU

Revenue: 1 - 2.5 Million

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IAB Australia is a leading industry body that represents the interests of the digital advertising and technology sectors in Australia. Located in Suite 101, Darlinghurst, New South Wales, the organization is dedicated to promoting the development and growth of the digital advertising industry. With a focus on helping marketers and agencies involved in digital advertising, IAB Australia provides a range of services and resources to its members, including standards and guidelines, best practice handbooks, research, and resources. Under the leadership of CEO Gai Roy, IAB Australia has established a strong presence in the industry, with a focus on demonstrating the effectiveness of digital advertising and promoting a trusted and transparent digital marketplace. The organization's Industry Charter outlines its focus on six key areas, including digital ad effectiveness, data and data privacy, standards and guidelines, and improving the digital value chain. In addition to its core services, IAB Australia also manages a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry. With a strong commitment to promoting the interests of its members and the industry at large, IAB Australia is a respected and influential voice in the digital advertising sector.

IAB Australia is working to help marketers and agencies in the digital advertising industry by showing them how digital advertising can achieve their business goals. They also want to make sure that there are standards and rules in place to make sure the digital marketplace is trustworthy and transparent. This will make it easier for consumers, advertisers, and publishers to have a good experience with online advertising. To do this, IAB Australia is focusing on five areas: 1. Making sure digital advertising is effective 2. Protecting people's privacy and data 3. Setting standards and guidelines 4. Improving the digital supply chain 5. Measuring the effectiveness of digital advertising They create guides, research, and resources to help with these goals. They also manage a special agreement for measuring digital audiences, which helps to create a world-class solution for measuring digital advertising.