Marketing & Advertising - Kingston, , Jamaica
Marketing agencies focus on building brand awareness and thought leadership. Sales agencies focus on generating leads. We combine both to drive revenue.Integrated Content and Digital Marketing (ICAD Marketing) is both a consulting and full end-to-end "do it for you" growth agency that helps B2B Tech Startups scale from $1M+ to $10M ARR, and beyond.Working with our clients we help them overcome the common challenges that hinder revenue growth:1️⃣ Struggling to drive new demand in a competitive market2️⃣ Attracting the wrong prospects leading to low quality or unqualified leads3️⃣ Difficulty in converting leads in pipeline to paying clients and customers4️⃣ Unsure how marketing delivers ROI and revenue for the companyHow? Using our full funnel content marketing framework we get Marketing and Sales working together across the customer journey to create and convert sales qualified opportunities while reducing sales cycles:✅ Brand activation positioning your company as the authority in your respective category thereby building brand affinity which reduces buyer friction, and attracts more quality leads and higher value deals✅ Driving inbound and outbound lead generation to uncover untapped market opportunity and drive the entire sales funnel from awareness to acquisition (not just brand awareness)✅ Supporting sales teams in order to accelerate pipeline opportunities, reduce sales cycles and increase win rates for existing deals✅ Reactivation programs with delayed or stagnant accounts that help your sales reps reactivate dormant leads from previous sales interactions✅ Re-engagement strategies with existing client accounts to identify upsell and cross-sell opportunities and develop a marketing strategy to help sales capitalize on them Our approach looks at all aspects of your marketing, sales and business operations that impact revenue growth to see how they can be aligned, integrated and improved.See our results at icadmarketing.com/case-studies
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