Management Consulting - Melbourne, Victoria, Australia
Iceberg Marketing Consultancy (IMC) is a Melbourne-based organization providing marketing and management consulting service to local companies. About 80% of local Chinese companies are small or medium-sized enterprises (less than 10 people) in the market and the business owners are facing issues of how to survive in the more and more competitive market and they are seeking for helpful advises. However, most of the local consultancy firm are not familiar with the Chinese market because of the culture difference. Moreover, the cost of the local consulting services is too expensive to afford for these business owners. Thus, IMC is the one who provides an affordable consulting service with a better understanding of the market and the culture to these business owners. We are focusing on local companies on their most critical issues and opportunities: strategy, marketing, organization, operations, information technology, transformations, sustainability to develop their own competitive advantage in the market. The key concept of IMC's service is to help our clients measure and manage the risk and overcome the barriers to their limited budget.
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