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ICHI is a biannual publication and non-profit initiative, focusing on fashion and sustainability. Together with our contributors from all over the world we share our thoughts on how to move our global fashion industry towards a better future. As a main focus we discuss how sustainability in fashion is communicated, and how language and narrative effects our perception of it. We want to challenge how sustainability has been communicated in the past, and find new ways of creating more sustainable values and actions in our fashion culture.
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