Icon Branding is an award-winning agency that focuses on brand strategy, marketing strategy, advertising, demand creation, copywriting, public relations and digital marketing. For more than a decade, Icon Branding has helped companies – from some of the world's largest (Deloitte, Oracle, Visa) to those much smaller (Cassatt, Myers-Briggs, Emerson Equity) – understand the needs of their customers and bring a company's brand promise to life in ways that truly engage and connect with people.As a result of this passionate evangelism on behalf of brands, Icon Branding has formed a virtual agency located in the San Francisco Bay Area, that includes research, creative and media partners who share those same values. The result has been long-standing working relationships with clients spanning the information technology, financial services and management consulting industries.Icon Branding is known for bringing strategic value to each assignment -- always seeking to help build a client's brand and respond to customer needs. This is because of a strong belief that even the best marketing program that is based on a poorly defined brand will be ineffective, delivering lower revenue and market awareness.Specialties: Brand strategy, strategic marketing communications plans, advertising, writing, product launches, collateral/sales tools, digital marketing, social media, lead generation, public relations, market research, whitepapers, and presentations. Icon Branding is an award-winning brand strategy and marketing communications consultancy that helps companies better understand their customers, then develop and implement marketing strategies that generate awareness and demand.HELPING COMPANIES SUCCEEDIcon Branding's disciplined, data-driven approach to brand strategy and marketing communications helps companies:• Understand customer needs – use qualitative and competitive research to remove the guesswork from marketing programs and increasing ROI • Differentiate – understand the competitive landscape and select a powerful, unoccupied positioning that stands out even in a crowded market• Accelerate results – give creative teams the strategic input they need to quickly and effectively execute, including a detailed brand architecture with positioning statements, key messages and proof points • Bring brands to life – collaborate with creative teams to develop brand concepts that authentically connect with your target • Create selling advantage – reduce sales cycles, drive revenue and increase response rates by speaking directly to the needs of your customer and motivating them to purchaseClients include AccuData Integrated Marketing, Addison Advertising, Alliance Credit Union, CPP (Myers Briggs), Cassatt, Cross Country Home Services, Deloitte, Eclipse Networks, Emerson Equity, Mirapoint, National Association of Manufacturers (NAM), On Lok Senior Healthcare, Oracle, PeopleSoft, Tablus, Tsola, UBmatrix and Visa.As the founder and principal of Icon Branding, Linda Segervall has nearly 20 of years of experience in the areas of marketing strategy, branding, advertising, demand creation, copywriting, public relations and digital marketing.

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