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OTT, and specifically Connected TV (any streaming content targeted to the television) is truly an advertiser's dream. It is the perfect combination of the unmatched branding and emotion-evoking power of television advertising, with the incredible precision that digital, data-based targeting allows for. The problem is that few providers in the OTT space speak to a large enough audience to allow for aggressive targeting, and those that do simply haven't invested enough time, resources or energy to truly master the platform's ability to target effectively. Ideal solves those issues with our proprietary platforms: Ideal Media and Ideal Audience.
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