ideasgarden
Information Technology & Services - Edinburgh, Scotland, United Kingdom
ideasgarden Employees
ideasgarden Details
New Ideas. As Einstein said 'imagination is more powerful than knowledge'. New ideas are the difference between just repeating something that's been done before or coming up with something original and fresh. If there's a problem, tackling it in the same way as before isn't going to produce anything different. Many brands are happy with are-package and a change of colour and their agencies are more than happy to oblige. Just making stuff look pretty is, after all, very profitable and they don't even have to think. The brands that do stand out are the ones that constantly strive to be different. They innovate, they commission fresh ideas and they challenge the established thinking. They are brand leaders. Of course, it won't take long for everyone to jump on the bandwagon and emulate your fresh ideas. That's why, to stay ahead, you have to be constantly creative. Looking for something better, something new to build your brand and to make a difference in the marketplace. Something new means just that. Its never been done before so you can't analyze the figures. It's a little bit scary. You might get butterflies in your stomach; the hairs on the back of your neck might stand up and you'll certainly stand out because you'll be different. So now's the time to decide where you want to take your brand. Are you sure you don't want to go back and copy all those old ideas? Remember, a lot of companies are happy with just that. A little tweak here and there, a nice new colour palette or a new logo design. Lots of diversion tactics from the fact that there's no new, big idea. Or, do you actually want to become a brand leader and are you ready for something original and new? If you are, give us a ring or send an email. Though you might want to write a letter - how much is a stamp these days?
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