Marketing & Advertising - , New York, United States
Identity Politics is a cultural marketing agency influenced by possibility; and driven by the bottom-line: people as the ultimate profit. We transform how organizations, campaigns and brands engage with clients and consumers; how they approach their positions in the market. We prioritize creativity – and only move forward through cultured-centered collaboration. Rightfully so, we justify experimentation as activations for mass adoption. For us, this isn't just work –This is about building communities through capturing community narratives; possibly, designing platforms that speak directly to segments, because the utilized language and values, derive directly from those segments. Think "FUBU". As a collection of brand strategists, campaign architects, talent wranglers, human-centered problem solvers, mission-driven organizers and event curators, we are on a quest to amplify the role of community, culture and creative. As non-traditionalists, we support in designing effective, sustainable strategies that generate real relationships between people and products; and people and places. We wouldn't have it any other way.
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