IDUKKI VARTHAKAL
Online Media - Idukki, Kerala, India
IDUKKI VARTHAKAL Employees
IDUKKI VARTHAKAL Details
Development is not only about economic resources but also about improving people's lives, we need to make it sustainable. Yet we keep coming back to the question of how. Before the internet age, our communication system followed the structure of ‘ONE TO MANY', in which one producer communicated with many people. In this scheme, it was easy to identify who was the producer and who were the consumers – and that explains why journalists became information gatekeepers.Within that model, a handful of companies controlled the production and distribution of information. But in the twenty-first century, information and communications technologies that can be accessed by almost everyone have transformed the media landscape. We have become an information-driven society and our communication system is now ‘MANY TO MANY'.User-generated content is more common today, and lines between producers and audiences are blurred. Thanks to the internet, audiences act as CITIZEN JOURNALISTS. In fact, these active users have websites, blogs and social media accounts that are followed by millions and they are the main source of information for many people.Citizen journalists' success is partially due to them bringing information to public attention that is relevant for social discussions. They tend to publish hyper-local information that is usually not in the mainstream of traditional media. Citizen journalists also use daily life situations to produce information, and when they encounter problems they gather information, analyze and publish it.Citizen journalists present and discuss situations that have a direct impact on people's lives. They continue to report crimes, xenophobia, social protest, etc. In some cases, they even influence conversations and policy-making processes, and they challenge information presented by the state based on their real-life experiences.As a social movement lead by youth social volunteers We, at IDUKKI VARTHAKAL puts a small effort to promote these
