Ignite Insights, LLC
Market Research - Leawood, Kansas, United States
Ignite Insights, LLC Employees
Ignite Insights, LLC Details
Senior Insights Consultant passionate about helping companies get closer to their customers by making sure their voice is heard, understood, and represented in all phases of the funnel.Ways that I can help your company:*Primary Research: Brand, Product, Marketing, Retail - Ethnography - Qualitative Methods including in-home and in-store interviews, one-on one conversations, small group discussions, and focus groups - Quantitative Methods including things like new product development and evaluation, Attitude & Usage, Segmentation, Brand Evaluation, Tracking & Measurement, and so much more!*Customer Experience: Evaluation of touchpoints and development of customer journey maps - Qualtrics certified, Medallia user*Voice of Customer: Integration of Customer data including secondary, primary, POS, CX, enrichment data (like RUF and Experian), and social listening to provide a comprehensive and cohesive understanding of the customer, the brand, the product, and/or the experience.Some hire me for a specific ad-hoc project, while others use me as an extension of staff for a longer period to help to evaluate, onboard, and run new tools, extract insights from existing data, or to simply help at peak workload times. Trying to be more customer-led? Let me help!
