illumai
Beauty Products - Sterling, VA, US
illumai Employees
Mario Russo
founder, vice president, and board member, professional product division
illumai Senior Management
Mario Russo
founder, vice president, and board member, professional product division
illumai Details
The illumai Biome Care System – is the only hair system on the market made to protect, nurture and maintain the biome of the hair, skin and scalp. This revolutionary clean formula approach to healthy beauty is the result of over 25 years of pioneering dermal biome research, by globally recognized immunologist, Dr. Michael Zasloff. Together, our co-founder, Mario Russo, a leader in hair care and owner of Salon Mario Russo, they have perfected a 3-part sustainable system of products, that can be used on any hair type or symptom, with remarkable results.Our illumai products are developed, manufactured and distributed by Formula XO, Inc. Our company was founded in 2013 and is headquartered in Sterling, Virginia. THE NEED: If it's not healthy, it's not real beauty.Standard beauty practices destroy the dermal biome and are scientifically linked to the most common hair symptoms: dehydration and moisture loss, breakage and split ends, frizziness, color fade, dullness and itchy & flakey scalp.Most products even those marketed as "natural" or "organic" (including lathering sulfate-free products) use organosulfates. Unfortunately, the hidden result is still a damaged biome. The option, non-lathering shampoos often don't effectively clean. And all formulas often contain an average of 25+ ingredients.THE SOLUTION: Better Hair with Every WashWe believe in a simple, sustainable and clean formula system. Our focus on rebalancing the biome, enables illumai to present a truly unique beauty line. Our globally recognized science, heals the derma biome in a safe and effective way. Our patented formulas nurture and then protect, the essential proteins, peptides and oils natural to the hair and scalp. We generate hair that is stronger, shinier, moisturized and protected, and empower sustainable healthy beauty for any hair type.
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