IMANTA
Information Technology & Services - Donostia-San Sebastian, Basque Country, Spain
IMANTA Employees
IMANTA Details
The problemIn most cases, the data generated by the traditional B2B sales network through CRM is not well structured or integrated with the data from digital channels. They are data silos that coexist in a separate, inefficient and analog way. Marketing managers do not have a vision of what is happening in the real world and salespeople do not know what is happening in the digital world. They are two worlds that coexist but are divorced.The prediction by Gartner => The Future of SalesAccording to Gartner and its great report on the future of sales, by 2025 80% of interactions in traditional B2B sales models will occur in digital channels. The collection and management of data using the potential of technology, as well as the interpretation and activation of data by the sales teams, will be decisive for success in sales.Imanta VisionTo Improve a greater alignment between Marketing and Sales to have structured data for the commercial network, unifying with the data of the digital channels to apply the potential of technology. That the commercial network is able to use this data and know where and how to invest resources to sell more at a lower cost.¿How do we do it?Through a process: i) Help the management committee to have the vision and knowledge through Workshops ii) Carry out an audit to have a diagnosis with a roadmap. iii) Launch a pilot project to have a first experience and be able to rectify it as soon as possible.Expected results? Companies that invest in sales and marketing alignment are:=> 67% are more effective at closing deals. 58% are more effective in customer retention and loyalty.=>They close 208% more sales as a result of taking more and better advantage of their investment in Marketing.Sources: Gartner and HBR (Harvard Business Review) studies.
IMANTA Technologies
Email Providers
Gmail
Widgets
OneTrust
Marketing Automation
Hubspot
Other
Google Apps
Online Video Platforms
Vidyard
Analytics and Tracking
Google Analytics