Marketing & Advertising - , ,
Writer/Creative Director - Inbound and Outbound Content and Campaigns
iMATHIESON develops marketing content and campaigns that are tailored to your personas and optimized for each point in the buyer's journey. Whether it's awareness, engagement, lead acquisition, or nurture and conversion, we have a breadth and depth of experience helping brand and agency teams in high-tech B2B and tech-forward B2C categories achieve their marketing objectives and drive meaningful business results.Through a unique approach to SEO-savvy brand journalism, iMathieson has produced award-winning inbound and outbound content, social, and gated assets that have helped drive traffic, generate leads, and establish category and executive thought leadership for brands that include HP, VMware, LoopNet, T-Mobile, SonicWALL, IBM/BigFix, Seagate, HP/Fortify, Fortscale, Abbott Labs, TiVo, Sitecore, Specialized Bicycles, Ferrari Club of America West, as well as SaaS-based cybersecurity brands and hip ecommerce startups.Our secret? Breakthrough storytelling & digitally-enabled experiences that connect at the sweet spot between mind & emotion, logic & limbic system, intellect & impulse, to turn prospects into customers—and keep them coming back for more. iMathieson.com.
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