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We founded Impact Kentucky in 2020 to help political candidates running for office in Kentucky. We recognized the political landscape has changed and the way people campaign for office must change with it. For a candidate to succeed in this highly competitive environment they need the best tools available. Impact Kentucky has about 20 years of combined experience working with, analyzing, and studying data across a variety of platforms and within different institutions.So, what is "Data"? Data is more than just numbers is how people react, it's choice. Data is what we want society to look like. Impact Kentucky uses an empirically driven approach to understand what voters want and what they expect from their representatives. There is no back of the napkin math. We offer best-in-class resources to know how to best approach and target voters.Our founders have worked in banking, government, healthcare, and real estate before founding Impact Kentucky. Our diverse background allows us to understand the multitude of factors that can influence a race.