Marketing & Advertising - Raleigh, North Carolina, United States
Eigenaar | Manager | HR en Organisatieontwikkeling | Verandertrajecten
Direct marketing involves presenting information about the company, product, or service to the target customer without using a promotion mediator. The audience in a direct marketing campaign is detailed to allow for refined results. This type of marketing is a great way to enhance the ROI of your promotion spend and ensure that you're reaching a suitable customer base. At Impulsum, our direct marketing approach decodes high-intent consumers in existing markets to cross-sell or upsell services and converts customer engagement into conversions. We form the right strategy for the right audience at the right time for better reach and to achieve real-time traction.