In-Context Research

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Sarah Viljoen

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In-Context Research Details

Market research focusing on ethnographic methodologies with experience across multiple industries for marketing agencies and direct clients. Full service market research from study design and recruiting to final presentation and customized deliverables.General market US, US-Hispanic, Latin America and global project experience, bilingual locally-generated research network and reporting deliverable translation. A nimble and scalable team for all project sizes.Extensive experience uncovering insights for NPD, communication strategies, segmentation and positioning, product journeys, cultural nuances. Some industry experience includes sensitive healthcare research, Tween, Millennial and Boomers, CPG, luxury, hospitality, automotive, media and social dynamics.

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