Incalo.In
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About UsWelcome to InCaLo-where Ideas inspired by Indian Craftsmanship meet Fine Design!This is the brainchild of Mrs Sowbhagya Rachaputi, who is the founder and curator of Incalo and an ardent a handicrafts and textiles aficionado. She has a masters in marketing management and a keen interest in business developed by her mother. Love of Indian textiles and all things Indian runs in her blood as her artist father is a connoisseur of various Indian art forms.Inspired by India's unique cultural heritage, she has always believed in the delight and surprise of Indian craftsmanship and loves the randomness and inherent beauty of handicrafts that give her curated products a distinct character and a charming connection to India's glorious past.Her ardent desire to support the distinctive Indian heritage and preserve the livelihood of traditional, skilled handloom weavers led her to start Incalo, merging both the past and the future with clothes that are modern in design and silhouettes but made of traditional fabrics manufactured using time tested techniques unique to the sub-continent.The Story Behind InCaLoIncalo, that stands for Indian Crafts And LOoms, as a brand focuses on the design of clothes rich in culture but modern in style. It combines the best of regional weaves and fabrics made using trendy, AZO FREE colors in unique patterns of stitching to appeal to every class of people.Incalo aims to create a distinct platform for ecologically sensitive buyers who are aficionados for handmade, traditional Indian glory.With the belief that each weave has its own tradition and story deeply rooted in the Indian culture, InCaLo strives to bring us closer to our social and cultural roots through modern designs that give us the best of both worlds.
