Writing & Editing - Bengaluru, Karnataka, India
"A brand isn't just something you choose, it's something you feel. It's an emotional reaction, to a name, a visual or a product. That reaction sparks a decision & that decision can change behaviour. This is where good ideation come in."Indianotion Communications is a collaborative group of creative directors, writers, and designers founded in 2000. With cutting-edge projects in virtually all media-print, digital, motion graphics, and environmental design, Indianotion's trademark approach heavily emphasizes critical thinking and research. Known for intellectual content and explorations of rhetorical meaning, many of our projects question the nature of design and are as much about the thinking process behind each work as the finished product. This ideology, based on an almost algorithmic approach, is the foundation for Indianotion's pioneering model for design, one that makes process the product.
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