Advertising/Marketing/PR - N/A, N/A, N/A
Founded in 2003, IAP specializes in the development and application of analytic solutions that focus on marketing performance and customer value for clients in wealth management, asset management, insurance, and banking: Measuring where institutional meets retail. For these clients, IAP's Empirics investable asset, product, and retail financial behavior metrics provide new, integrated, forward-looking ways to assess their markets and manage marketing performance.
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