Advertising/Marketing/PR - West Chester, PA, US
Information Dynamics is a marketing information development company serving manufacturers within the healthcare device and diagnostic markets. We are recognized as the most reliable and accurate company for tracking laboratory instrumentation and test volume data, among the major diagnostic instrument manufacturers. Information Dynamics has been the major source of tracking data for the clinical diagnostics industry for close to four decades, regarding behaviors and attitudes of clinical laboratorians.All reports, called MARKET MONITORS™, prepared by Information Dynamics include in-depth knowledge of all areas of the US clinical laboratory marketplace. All reports include custom analysis of data provided free of charge by our expert staff. Customer service and data support from Information Dynamics is timely, accurate, and second to none.MARKET MONITORS™ are created via mail or email survey, with 90 percent of the same facilities reporting from cycle to cycle. This provides a highly sensitive measure of change from year to year. It is possible to accurately estimate changes in demand for each test from year to year or shifts in market share between periods for manufacturers serving this market sector. Information Dynamics offers these MARKET MONITORS™, published annually:Clinical ChemistryInfectious DiseaseCoagulationHematologyBiennial MARKET MONITORS™(Published every other year):Hospital Decentralized TestingLaboratory AutomationLaboratory Informatics (formerly Middleware)Urinalysis
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