Infruition
Health, Wellness & Fitness - Brentford, England, United Kingdom
Infruition Employees
Infruition Details
Infruition's mission is simple – we want to help people Drink More Water. Naturally. We launched the brand with this idea in mind and immediately knew that fun and creativity was at the heart of Infruition. Everyone knows they should drink more water, and Infruition makes it easy! The concept is simple: a standard re-usable water bottle with a chamber to store fruit, veg, herbs, tea - whatever you like, which over the day infuses your water with your chosen flavour.The great thing about Infruition is that the demographic is vast; everyone knows they should drink more water and Infruition makes it easy. We're seeing a rise in the super health conscious consumer who want to know exactly where the drinks they consume are coming from. As a result, they are putting down the shop bought smoothies and fizzy drinks and picking up an Infruition with great, 100% natural home-made flavours!Infruition launched in May 2015 and has seen some great success retailing with the likes of Selfridges and co-branding with clients such as Weight Watchers, Virgin, Clinique and many more.
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