Ink Group A/S
Internet Entertainment - N/A, N/A, DK
Ink Group A/S Employees
Ink Group A/S Details
Two decades of working with and learning from iconic movie studios and the world's biggest consumer brands like LucasFilm, 20th Century Fox, DreamWorks, and LEGO gave us the experience and inspiration to be a global entertainment developer. We combine passion for premium storytelling with expertise in brand growth through product extensions, we develop, own and monetize media franchises on a worldwide scale.To compete in the rapidly changing and constantly evolving entertainment market, one has to be special. We only look for unique stories with a clear point of difference, and build on quality instead of volume. At the same time, consumers want their content everywhere and right away. We meet the demand by creating brand universes with multi-format experiences, tailored to users' ad hoc surrounds.An INK brand is a multiplex, where each screen shows something that is specifically designed for a given environment or gadget; be it a TV, a VR visor, a cinema, or a smart speaker.The 4 INK business units provide life-cycle maintenance to our brands:INKubatorConceived in-house or sourced from independent artists, creative ideas are polished here. We love captivating images and complex stories that shine with uniqueness, purpose and universal appealINKmediaWe increase the project success rate by market validation. Long before a show exits the studio doors, the media department steps in to pitch and pre-sale it to media platforms.INKsperienceThe brand development team orchestrates direct-to-consumer relationships by enriching the brand story with exciting activities across all platforms and mediums. It creates promo partnerships, driving awareness and deliver longevity and profit to the IP.INKlicensingThe consumer products unit builds licensing programs by synergizing licensees and driving the IP globally across all product categories. Along with local market insights, our solid relationships with manufacturers and retailers result in unrivaled merch biz.
